Honest, fresh and healthy food in a friendly and comfortable environment. That was the promise. I wasn't disappointed. 




I stumbled upon KIN in Fitzrovia in a bid to both explore a new area of London and find a place for a lunch date. I loved this place so much that I really wanted to share it with you. Initially, I didn’t plan to blog this, so the photos (taken on my iPhone) really don’t do this place justice.

I believe that KIN is relatively new. It offers a changing daily menu including vegetarian and vegan dishes with a gluten-free offering. There are also fresh juices, coffee, teas and sweet treats.

I’d describe the environment as fairly minimalist, but still relaxing with utility/ rustic décor. Reminiscent of my beloved kiwi cafes coupled with background dub, the chilled atmosphere really made for a lovely relaxed lunch experience. It started to get quite busy when we arrived, so I suggest getting there early to ensure you get a table (although takeaway is an option).

As I didn’t plan on reviewing this café, we both chose the same delicious dish of savoury baklava made with warming beets, root vegetables and brazil nuts with a crispy almond topping (one with salad too) and we both chose the #1 blackboard juice made from kale, apple, celery and broccoli. I loved that the juices are served in cute glass milk bottles as food presentation is key for me and it made all the difference.

Daily Salads

#1 Kale, Broccoli, Celery and Apple

Savoury Baklava

Sweet Treats

There was definitely a service with a smile and they were also keen for feedback. We felt really welcome, and they took the time to provide an overview of each dish and gave us recommendations when we asked. It was just a shame that we were not there long enough to try some of the other options and give more of a comprehensive review, but I’ll definitely be going back.

Coffee is a major passion of mine, but after having just had my second double espresso of the day, I didn’t try the coffee (this month from Notes).  Check out their coffee blog here though. They rotate the coffee monthly, so let’s hope they get AllPress (not biased at all) on their list soon.

In my opinion, another big plus is that their business is fuelled by their environmental and social sustainability beliefs and they actively support other start-ups and small businesses too.

Vegetarian food isn’t for everyone, but since my meat-loving kiwi husband both survived a completely meatless meal, enjoyed it and even raved about the kale juice, this place can’t be bad. Brunchcrush gives KIN a thumbs up and I strongly recommend you check this place out today.