7/23/2014

Hot or Not | Smooze Fruit Ice

Smooze Fruit Ice jumped at me in Wholefoods as I literally stumbled over the point-of-sale stand at the checkout. It seemed really similar to my all-time favourite coconut pineapple water, and also because it is free from gluten.



It's a freeze-to-eat product, containing only all natural ingredients and comes in four different flavours including Simply Coconut, Mango Coconut and Pineapple Coconut and Pink Guava Coconut.

Smooze seems fairly efficient as it has a long shelf life at room temperature so you only need to freeze as many as you need. If your ice starts to thaw out, and you don’t use them, you can simply refreeze them again.

The packaging is fun. It's clearly marketed as a children’s product, but I find children’s snacks are often great as portioned-controlled healthy treats for adults. This is no exception. Smooze has rapidly become one of my go-to sweet fixes and here’s why.

What’s in it? The nutrition panel
Smooze is made with pressed coconut milk, fruit juice and purees. It promises not to use concentrated juice and contains:
  • Fruit Pectin: a natural dietary fibre found in a variety of fruits, which blends the juices and purees with the coconut milk
  • Citric acid: found in citrus fruits, a natural preservative
  • Ascorbic acid: a natural preservative otherwise known as Vitamin C
  • Natural fruit flavours
  • Natural cane sugar: 40% less sugar than other frozen treats and naturally occurring sugars only.
Their rationale for using sugar is to maintain the “consistency of sweetness” between the different batches of fruit used to make Smooze and it obviously makes them taste better.

Quick fact: Did you know that sweetness is measured in BRIX?  Smooze is approximately 4g, which is (according to the company) low compared to the most frozen treats in the market.  Smooze is an Australian brand, so I’m not sure whether they mean in the Australian market here. Smooze has also been profiled in Diabetic Living Australia magazine as an “exemplary” treat.

Smooze is 100% vegan and basically free from everything. It claims to be free from artificial colours and flavours, preservatives, dairy, soy, nuts, Cholesterol (more on this in an upcoming post), GM, trans fats (the nasties) and it's even Halal and Kosher Certified.

How does it taste?
Although free from everything, Smooze in my opinion, is not free from flavour. To me, the pineapple version (my favourite) is reminiscent of a pina colada – no lie. I’m sure it lends itself well to a not so healthy vodka “adult” cocktail (for another post). All the flavours taste really fresh, unprocessed and as coconuts are packed with naturally occurring potassium, really thirst quenching.


I wouldn’t say Smooze tastes like ice cream, and I’m not sure anything really replaces that, but the creamy texture makes it taste much more indulgent and smooth than a standard fruit ice for sure. In my opinion, for big kids or little kids, Smooze will satiate any sweet tooth on a hot day, so you should definitely give it a go.

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